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Advertise Your Travel Business to Women Over 50

Join our Women's Travel Directory to Connect with Solo Women

Updated on March 28th, 2023

Market your business to the most influential travellers in the world

Solo Women Over 55 Drive 77% of Tour Booking in 2022

Our research shows that solo women over 55 are driving growth in women’s tours. The survey, conducted among JourneyWoman’s global tour operator network in August 2022, shows that over 77% of all bookings in 2022 came from female solo travellers age 55+. Respondents noted that 73% of guests were experienced solo travellers and 53% were first-time solo travellers.

Growth is being driven by Gen X and Baby Boomers, the majority of whom are making booking decisions in a 4-6 month window. The survey also revealed a higher propensity for faster decision making, with 60% of bookings made between two and six months.Are you a women-owned business? 

We do not sell or operate tours: Our goal is to help you connect with our audience of over 62,000 readers 

Annual Listings+ Packages

We accept 12-month listings on an ongoing basis. For Tours, an annual listing (for companies with up to 25 employees* starts at only US$399 (about $33 a month!). Once approved, you can purchase annual packages that scale from a small enterprise package (up to 3 tours) to a large company (60+ tours).

Celebrate International Women’s Day 2023 with us! Sign up for your annual package by March 31, 2023 and take 23% off with code JWIWD23

*Does your travel business have 25 or more employees? Please contact us to discuss how we can work together


We work with our partners to build integrated marketing plans, giving you access to our mailing list of 60,000 women around the world through incremental marketing opportunities.

Benefits include: 

  • Advertise your tour in themed newsletters that focus on adventure travel, slow travel, safaris and more…
  • Social media exposure on JourneyWoman’s social media channels, including Facebook, Twitter, Instagram, and YouTube (over 100,000+ followers)
  • Opportunities to participate in JourneyWoman’s editorial features, book club, webinars, courses and events
  • Verified members are invited to join monthly calls and a private Facebook group to collaborate, share resources and advice 
  • And more!

Current members: Thank you to all of our partners who have signed up for another year. We are so grateful to you for your trust and confidence. If you have already renewed for 2023, you can access our editorial calendar, rate card, private Facebook group and monthly calls. If you are Verified, don’t forget to download your new “JourneyWoman Verified” website badge the next time you log in to your portal. 

New/Lapsed members:  New listings are welcomed year-round. During the pandemic, out of generosity, listings were not charged yet we continued to upload your tours, so they may be out of date. If you have not updated your listing, please start the process here. Listings that are out of date will be removed.

Verified by JourneyWoman

Each new listing will need to participate in a verification process, which includes an interview, and a review of your website and materials. For new listings to be verified, you must have a minimum of five positive Reviews on your company listing and/or provide a reference from another company listed in our Directory. Verified members receive additional marketing and business benefits, including placement of our badge on your website, an invitation to join our monthly calls and participate in our private Facebook group. Details are provided upon submission.

Still have questions? Click here to check out our FAQ section.

New Listings: Fill in this form so that we can learn more about you!

This should take less than 10 minutes to complete. Once we’ve received it, we’ll contact you to verify your information and discuss next steps.

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If you run tours, how many do you operate in a typical year?

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