As promised, below are key takeaways from the monthly partner call on February 14th.
Thank you to all who attended and your contributions to the topic of marketing initiatives to grow your business. As detailed below and captured in the recording, there are a host of events, tactics and opportunities to support and help expand your business. Please let me know how we can better serve you.
Highlights: Upcoming Opportunities
- JourneyWoman Africa Trips (in conjunction with Swan Hellenic Cruise Nov 6-13) – announcing next week – please sign up right away by sending me an email ([email protected])
- 30th-anniversary Trips (can happen anytime) – please submit your inquiry ASAP
- Toronto Women’s Show on November 8-11, 2024 – Join JourneyWoman’s Women over 50 Pavilion
- RISE Training starts on February 24: Info here
- Keep an eye out for more 30th anniversary announcements next week
Building Your Brand – Guest Speakers
Thank you Kelly from Swan Hellenic and Julia from Wild Women Expeditions for their contributions to the call and for sharing the marketing strategies and tactics they have used in conjunction with JourneyWoman to support and build their businesses.
Please find the recording in its entirety linked below. I encourage you to take a listen. Lots of good ideas were presented and discussed.
Of special note were ideas for building your brand and increasing awareness with the JourneyWoman community:
- We have 15 writers around the world who are available to experience your tours and assist with storytelling https://journeywoman.com/journeywoman-contributing-writers/
- If you want to expand your reach and put a face to your company’s name, join one of our free webinars that relate to your interests and/or tours. Here is the link to our editorial calendar with dates and descriptions of planned webinars.
- Short-term sales to fill a limited number of vacancies were also discussed. This can be addressed through social media boosting based on your budget or our Hot Flash mailers which go to a smaller, more targeted list of potential clients.
If you want more info, give me a call or drop me a note.
Here is the link to the recording:
Passcode: XF4^.fqA
Next month’s call is on Wednesday, March 13 at noon ET, using the same link. Guest speakers will be shared shortly.
