Promote your Travel Business to Women Over 50
Join our Women's Travel Directory to Connect with Women 50+
We're on a mission to empower women to travel safely and well
Women Over 50 are the primary decision makers and influencers in travel
As the world’s first resource for women’s travel, established in 1994, we understand the woman 50+ and solo traveller better than any other company in the travel industry. Our Women’s Travel Directory is the world’s first and only resource for women to find vetted companies that serve women. We strive to support women-owned and led businessses of all sizes, from startups to established brands.
We invite women-friendly companies to join our Directory at one of four membership tiers. As part of your annual membership, Directory members receive exclusive benefits, including editorial features, marketing campaigns, and HOT FLASH deals to reach the woman 50+ traveller. Members are also invited to participate in regular networking calls and a private Facebook group to foster information sharing and collaboration opportunities among our partners.
Each new member will need to participate in a verification process. This starts by completing an initial form to provide us with background on your business, found on the next page. If you meet our criteria and align with our values, we will then proceed with an interview and a review of your website and materials. Once you are approved, you are eligible to join our Directory with an annual membership where you can promote your brand and business.
We have four levels of membership, each with associated benefits to build your brand with women 50+ travellers:
- Emerging (for startups and businesses in operation less than 3 years);
- Growth (for small to medium-sized businesses, travel advisors and custom trip design (FIT) companies);
- Elevate (for medium-sized businesses with more than 30 tours); and
- Enterprise (for larger global businesses and small ship companies).
Please note, as of November 1, JourneyWoman will no longer accept new tour listings on our site. However, we have an exclusive partnership with TourRadar, the world’s largest multi-day trip technology platform, to provide our partners with an opportunity to list all of your tours. This provides you with access to TourRadar’s audience of over 2 million travellers, marketing, analytics, tracking, booking and payment processing services. When you complete your verification form please indicate if you are interested in joining the TourRadar platform. There is no cost to join TourRadar’s booking platform and we have negotiated an exclusive discount on TourRadar’s commission for all partners. Joining is optional.
At JourneyWoman, we are always advocating for the woman 50+ traveller. Our 2025 global study, “Invisible No More: The Ageless Adventuress” shows that the women 50+ travel market will double to US $519 billion by 2035. Together, we can inspire women on their journeys of self-discovery. We hope you’ll join us.
Want more information? Download our media kit here.
What JourneyWoman Partners say about the Women's Travel Directory
Jennifer Haddow, CEO, Wild Women Expeditions
“For almost 30 years, JourneyWoman has been a place that women trust, first with Evelyn Hannon and now with Carolyn Ray, who shares my passion to empower women around the world through travel and adventure. Now more than ever before, women need confidence that they are choosing a women-friendly company that is attuned to their needs, including safety and value. This new site will help them find the experience of their dreams and intentionally support women-owned businesses around the world that understand the wonder and wisdom gained through travel.”
Nora Livingstone, CEO and Co-Founder, Animal Experience International (AEI)
The past few years have shown us more and more how we are all connected and how tourism really does have the power to change our lives and the world around us. The growth of this family means more women can travel safely, ethically and authentically. Empowering more women to travel together (or solo) and showing them how to make good ethical choices helps all boats rise. I am delighted to see two such powerful and influential communities come together to help tourism- because women really save the world and it will be through safe, ethical and authentic travel.
Cathy Gotfried, CEO, Erawan Travel and Babes in Bali
As Bali and other countries recover from the pandemic, women can play an active role in supporting local communities and small businesses. JourneyWoman has been advocating for women in travel for 30 years and is perfectly poised to lead the next era of women’s travel with this new website, empowering women everywhere to choose verified women-owned businesses like mine and help lift up other small businesses around the world.
Doni Belau, CEO, Girls Guide to the World
“For almost 30 years, JourneyWoman has been a place that women trust, first with Evelyn Hannon and now with Carolyn Ray, who shares my passion to empower women around the world through travel and adventure. Now more than ever before, women need confidence that they are choosing a women-friendly company that is attuned to their needs, including safety and value. This new site will help them find the experience of their dreams and intentionally support women-owned businesses around the world that understand the wonder and wisdom gained through travel.”
Kathy Wood, Owner & Co-Founder, European Experiences
Over the last few years, I’ve gotten to know many of the other women-owned tour operators who are involved with JourneyWoman. It’s such a supportive group! As the owner of a small-group tour company focused on Europe, this expansion of JourneyWoman gives me and other similar companies a great new way to present our tour offerings to women travellers. Travellers will be able to consider and compare a variety of possibilities and even read reviews from women who’ve participated. I think it’s a win-win for everyone. Kudos to JourneyWoman for another innovation that will facilitate women discovering the world and supporting other women!
