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Advertise Your Travel Business to Women Over 50 (Main LP)

Join our Women's Travel Directory to Connect with Solo Women

Updated on April 11th, 2023

Advertise your Travel Business to Women Over 50

Join our Women's Travel Directory to Connect with Solo Women

Market your business to the most influential travellers in the world

Solo Women Over 50 are the fastest growing segment in travel

With hundreds of 2023 tours for women, the JourneyWoman Women’s Travel Directory is the only global resource for safe, women-friendly travel, searchable by destination and type of activity.

Our most recent global study,  “The Influence and Affluence of Solo Women 50+ in Travel”,  shows that women over 50 are the primary decision makers in their households, spend an average of US$3,000 per week on travel and plan on taking two or more trips per year.

Our research shows that when it comes to group travel, 65% look for tour companies that offer women-only or solo trips for women, and look for companies that use female guides, work with local women entrepreneurs and have female leaders. 

Accommodation preferences include smaller hotels, boutique hotels, bed and breakfasts and vacation rentals. We also feature monasteries, hostels and other budget options. 

In addition to an annual profile and tour listings, Directory members are also invited to participate in editorial features, marketing campaigns, and events to reach JourneyWoman’s mailing list of over 60,000 solo female travellers. Members are also invited to participate in monthly networking calls and a private group to foster information sharing and collaboration opportunities among tour operators.  Each new listing will need to participate in a verification process, which includes an interview and a review of your website and materials.

Click on the button below to learn more and get started! 

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