G Adventures

Bruce Poon Tip, Founder of G Adventures
Verified JourneyWoman Partner

Changing the world through travel: that’s been our goal since 1990.

We’re forced into a restart position. The question is whether we want to fight to get back to normal, or whether we want to become a transformational industry. We have to restart but we have the opportunity to do thing differently.

We LOVE changing people’s lives.

At G Adventures, changing people’s lives isn’t just a mantra; it’s the very core of our company culture, the essence of who we are, and the driving force behind everything we do.

From our CEOs (Chief Experience Officers), G Adventures staff, partners and the thousands of travellers we interact with every day, our goal is to ensure an authentic and unforgettable life-changing experience for everyone. After all, if you’re not changing, you’re not growing. And isn’t that what life is all about?

We encourage our staff—and our travellers—to embrace the bizarre, step off the beaten path, and boldly embark on the road less traveled. This is why our company culture celebrates individuality, champions diversity, and inspires fearless innovation.

G Adventures is a tour operator that provides small-group tours, safaris, and expeditions worldwide. But there’s more to it than affordability and product depth—G Adventures is in the business of changing people’s lives.

As the world’s largest independent adventure travel company, G Adventures brings curious travellers from different backgrounds together to experience, learn, share, and explore this incredible planet we all inhabit.

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