Thank you to those who joined our September partner call. On that call, I provided an update on a global study on the Women 50+ Travel Market that we are launching this fall.
Watch the recap below:
2024 Annual Partner Survey
As we have done for the two previous years, we invite you to take our annual survey to share your perspective on 2024 and key opportunities and challenges for 2025. The more respondents the more rigorous and valuable the information. As a valued partner, your input is critical to this effort, so that we can align on a shared understanding of this market and provide you with market intelligence to inform and guide your sales and marketing campaigns.
As an additional incentive, we will award a $500 prize to one company that completes the study as a credit for JourneyWoman marketing services in 2025.
The questionnaire takes about 20 minutes to complete and all individual responses are confidential. We plan to close the survey in mid-November.
Global Study on the Woman 50+ Travel Market
Our global Women Over 50 Study will launch in mid-October, providing a quantitative analysis of the woman 50+ solo traveller. This is a seminal study of the women 50+ marketplace that defines the needs and desires of this extremely important and influential segment of the global tourism industry. Nothing comparable exists. This research will give you a post-pandemic analysis of trends and opportunities that will define travel for years to come. We will be providing you with tools to market this research to your clients, so that they can participate in the research.
If you have any questions, please reach out to me. Your contributions are welcomed and necessary for us all to succeed.
