Thanks to all who joined our March 13, 2024 Partner Call this past week, which focused on marketing. We wanted to share the video and some of our recommended marketing tools with you.
Top takeaways:
- Marketing is a long-term commitment
- Marketing serves multiple purposes and requires different tactics to be successful
- Brand-building and storytelling helps create differentiation and awareness, ultimately making selling easier
- If promotional marketing (e.g. selling tours) is done in isolation it’s less effective
Questions to ask when developing your marketing strategy:
- Who is your target audience and where do they get their information?
- How are you telling your story authentically?
- How are you expanding your influence (eg. public relations, blog on website, newsletter, social media, LinkedIn, speaking)
- How are you tracking marketing investments?
Watch the recap below!
Next month’s call: Wednesday, April 10, 12 noon ET
What’s Your WHY? Please watch in advance: TED Talk with Simon Sinek: How Great Leaders Inspire Action. More materials and speakers will follow. Please register in advance using this zoom link.
