SORORAL was co-founded by women’s rights advocates Megan Ryder-Burbidge and Linsey Sherman-Zekulin to prioritize safety, education, and economic security for women in hospitality and tourism spaces around the globe. Through consultation and collaboration with women-owned and led businesses as well as non-profit organizations in destinations such as Kenya, Costa Rica, Denmark, Sicily, Nicaragua and Morocco, SORORAL is disrupting existing standards for equality and independence for women in tourism. With mindful cultural exchange, fair compensation, and local talent at the heart of its small-group travel experiences, SORORAL seeks to change the conversation around what effective, equitable support looks like in tourism – and put the future of success for women directly into women’s hands.
