Advertise your Travel Business to Women Over 50
Join our Women's Travel Directory to Connect with Women 50+
We're on a mission to empower women to travel safely and well
Women Over 50 are the primary decision makers and influencers in travel
Our most recent global study, “The Influence and Affluence of Women 50+ in Travel”, shows that women over 50 are the primary decision-makers in their households, spend an average of US$3,000 per week on travel and plan on taking two or more trips per year. Women are role models and influence the behaviour of those around them through their positive actions and behaviours.
As part of your annual membership, Directory members are also invited to participate in editorial features, marketing campaigns, and webinars to reach JourneyWoman’s mailing list of over 50,000 solo female travellers. Members are also invited to participate in monthly networking calls and a private Facebook group to foster information sharing and collaboration opportunities among tour operators. Each new member will need to participate in a verification process, which includes an interview and a review of your website and materials.
With hundreds of tours for women, the JourneyWoman Women’s Travel Directory is the only global resource for safe, women-friendly travel, searchable by destination and type of activity. Together, we can inspire women on their journeys of self-discovery. Click on the button below to join us!
Want more information? Download our media kit here.
What JourneyWoman Partners say about the Women's Travel Directory
Jennifer Haddow, CEO, Wild Women Expeditions
“For almost 30 years, JourneyWoman has been a place that women trust, first with Evelyn Hannon and now with Carolyn Ray, who shares my passion to empower women around the world through travel and adventure. Now more than ever before, women need confidence that they are choosing a women-friendly company that is attuned to their needs, including safety and value. This new site will help them find the experience of their dreams and intentionally support women-owned businesses around the world that understand the wonder and wisdom gained through travel.”
Nora Livingstone, CEO and Co-Founder, Animal Experience International (AEI)
The past few years have shown us more and more how we are all connected and how tourism really does have the power to change our lives and the world around us. The growth of this family means more women can travel safely, ethically and authentically. Empowering more women to travel together (or solo) and showing them how to make good ethical choices helps all boats rise. I am delighted to see two such powerful and influential communities come together to help tourism- because women really save the world and it will be through safe, ethical and authentic travel.
Cathy Gotfried, CEO, Erawan Travel and Babes in Bali
As Bali and other countries recover from the pandemic, women can play an active role in supporting local communities and small businesses. JourneyWoman has been advocating for women in travel for 30 years and is perfectly poised to lead the next era of women’s travel with this new website, empowering women everywhere to choose verified women-owned businesses like mine and help lift up other small businesses around the world.
Doni Belau, CEO, Girls Guide to the World
“For almost 30 years, JourneyWoman has been a place that women trust, first with Evelyn Hannon and now with Carolyn Ray, who shares my passion to empower women around the world through travel and adventure. Now more than ever before, women need confidence that they are choosing a women-friendly company that is attuned to their needs, including safety and value. This new site will help them find the experience of their dreams and intentionally support women-owned businesses around the world that understand the wonder and wisdom gained through travel.”
Kathy Wood, Owner & Co-Founder, European Experiences
Over the last few years, I’ve gotten to know many of the other women-owned tour operators who are involved with JourneyWoman. It’s such a supportive group! As the owner of a small-group tour company focused on Europe, this expansion of JourneyWoman gives me and other similar companies a great new way to present our tour offerings to women travellers. Travellers will be able to consider and compare a variety of possibilities and even read reviews from women who’ve participated. I think it’s a win-win for everyone. Kudos to JourneyWoman for another innovation that will facilitate women discovering the world and supporting other women!
